EarthWerks® Loose Lay LVT Featuring the Aurora Collection

Press Release from EarthWerks

Houston, January, 15, 2014: Loved that floor so much you wished you could take it with you? Now you can! NEW EarthWerks® Loose Lay Luxury Vinyl Plank is your high quality portable flooring dream that just came true. Our Aurora Loose Lay Collection captures the stunning looks of natural hardwoods in a loose lay LVT – just what you would expect from EarthWerks ®  – Flooring Inspired by Nature ® .

EarthWerks ®  Loose Lay is just that simple. Because it is a high quality flooring system specifically designed to fit together with no locking mechanisms or full-field adhesive required, the pieces simply lay in place quickly, usually requiring about half the installation time of other types of flooring -- and it can be installed over many existing floor coverings including properly prepared stained or sealed concrete and ceramic tile. And best of all, EarthWerks ®  Loose Lay can easily be removed and reused elsewhere. Imagine, commercially rated flooring that’s perfect for your home, office, retail environment, kids’ playroom or the beach house.

EarthWerks ®  Loose Lay is quieter to walk on than ceramic, laminate or hardwood and warmer and softer under your feet. It’s impervious to moisture and spills, and it’s 100% recyclable. Aurora has been engineered with our special backing and a glass fiber reinforcement layer creating additional dimensional stability. As an added benefit, it is made with our Tuff-est coating ever – Tuff Shield TM , a double-coating method that adds extra strength to its urethane protectant coating. Because of EarthWerks® special construction and coatings, maintenance is a snap – simply sweep and damp mop -- that's it. And if you truly ding it - it's easily repaired - pop one plank out, pop another one in.

The EarthWerks ®  Aurora Loose Lay Collection comes in 8 SKUs and has a limited lifetime residential and 10 year heavy commercial wear warranty. Tough stuff. Loose lay technology -- Naturally, from EarthWerks ®  -- Flooring Inspired by Nature ® . We ARE LVT!

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